UI/UX Designer

Led end-to-end design for digital products across group’s agencies and clients, achieving 85% stakeholder approval rate for development-ready designs

Served as designer for business-critical AI product featuring chat-bots, generative AI, data analysis, and automation capabilities, delivering under tight deadlines with rapidly evolving requirements

Designed 8 SharePoint sites, 2 AI applications, 5 custom applications, 4 agency portfolio sites, and 3 media platforms; collaborated with global development teams on enterprise and client-facing media platforms

Reduced user task completion time by 60%+ through strategic UX improvements, including optimizing critical workflows from 7 clicks to 2 clicks

Led website redesign for major global media agency reflecting new brand positioning; created inaugural portfolio for newly acquired boutique agency

Developed front-end code (HTML/CSS/JavaScript) for WordPress sites, created web animations, and conducted UX analysis and QA

Tools: Figma, Adobe Creative Suite, VS Code, SharePoint, HTML/CSS/JavaScript